GUCCI vs Kubrick

Creative Director Alessandro Michele stellt in der „ExquisiteGucci“ Kampagne den edlen Zwirn des Fashion-Imperiums in wirklich stimmungsvoll nach-inszenierte Stils aus den Filmen Stanley Kubrick’s.


Die Balance zwischen Laufsteg Eleganz und der bedrückenden artsy Stimmung von Kubrick-Klassikern wie ‚Clockwork Orange‘ oder ‚The Shining‘ ist dabei perfekt abgestimmt.

Werbespot des Jahres!

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”

(via eay)


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